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BASECAMP MUSIC EXPERIENCE SUN VALLEY

For Immediate Release  
 
BASECAMP MUSIC EXPERIENCE, THE LOUDEST SHOW ON SNOW, IN CONJUNCTION WITH THE HONDA SKI TOUR, DRAWS THOUSANDS TO THE CENTER OF KETCHUM/SUN VALLEY, ID  
 
Hinder, Three Days Grace, The Wailers, Swollen Members, Don Carlos and other big-name acts play to sold-out shows in intimate venues  
 
Jason Moriarty of Slednecks takes top honors at The Limelight Film Festival as voted by viewers via text messaging
 
Sun Valley, ID, January 16, 2007—The nightlife at the Sun Valley, ID, stop of The Honda Ski Tour (THST) which took place January 11-15, rivaled the on-slope action of ski cross and skier halfpipe. The BaseCamp Music Experience (BCME) provided non-stop entertainment as the center of Ketchum transformed into a veritable street festival. The BaseCamp Pavilion, a 14,000-square-foot heated pavilion, occupied a city block and accommodated 3,000 people. Meanwhile the local bars hosted dozens of additional shows throughout the week, the doors opening onto blocked off streets filled with performers, food vendors, and bonfires. In addition to concerts, the pavilion hosted an array of events including the Limelight Film Festival, the Pro Photo Shootout, fashion shows, and freestyle snowmobile exhibition.
 
The BCME is presented in conjunction with THST, North America's new elite, four-stop mountain festival and skiing competition that features the world's best halfpipe and ski cross skiers competing for a total of $500,000, the biggest purse in skiing. If you missed the Sun Valley stop, there is still time to catch the 30 big-name bands that Bravo Entertainment, the company producing the music festival, have booked to rock Breckenridge, CO, Aspen/Snowmass, CO, and Squaw Valley, CA, when the The Honda Ski Tour comes to town.
 
Crowds in the thousands came out to see Sun Valley BCME headliners Three Days Grace and breakout rock band of the year Hinder play the sold out tent Saturday night. Cell phones and lighters were held high as Hinder rocked the crowd. After the show festival goers packed into the bars and theatres where the party continued with acts like Swollen Members, Jillian Ann, DJ Aero and Don Carlos with each show, completely sold out.  
 
"This is amazing," said Prevail of Swollen Members. "Being from Vancouver we're very lucky, we get to play up at the Whistler Ski and Snowboard Festival, which is also amazing, but you can see the foundation being built for The Honda Ski Tour to be able to amass itself to a point where it will draw the same numbers as what's going on in Whistler and those kinds of events. It's starting off on a great note. It's killing it."
 
Showcasing the year's best extreme sports segments from the biggest producers in the game, Saturday night's Limelight Film Festival covered the entire spectrum of action-adventure filmmaking with segments by Teton Gravity Research, Warren Miller, Jason Moriarty, Kent Kreitler, Jamie Mossberg, Standard Films and Lindgren Productions. Slednecks by Jason Moriarty took top honors, as voted by viewers via text messaging.
 
And what winter festival would be complete without beautiful girls throwing swag into an audience of thousands? The Honda Ski Tour Girls made appearances at all BCME shows and both ski cross, where the crowd topped 4500, and halfpipe, where attendance was nearly 3,000 strong.
 
THST and BCME will be covered in four hours of network television—one hour per event— scheduled to air on ABC. Event and airing schedules are as follows:
 
Event date: January 11-14, Sun Valley, Idaho ABC airdate/times: Saturday, January 20, 4pm PST / 5pm MST / 2pm EST  
 
Event date: February 1-4, Breckenridge, Colorado ABC airdate/times: Saturday, February 10, 4pm PST / 5pm MST / 2pm EST
 
Event date: February 22-25, Aspen/Snowmass, Colorado ABC airdate/times: Sunday, March 11, 11am PST / 12pm MST / 2pm EST  
 
Event date: March 8-11, Squaw Valley USA, California ABC airdate/times: Sunday, March 25, 11am PST / 12 pm MST / 2pm EST  
 
For general information and BaseCamp Music Experience ticket information, go to the THST website www.theskitour.com  
 
The Honda Ski Tour would like to extend a special thanks to its sponsors, American Honda Motor Co., Paul Mitchell, Crocs, Spyder, Salomon, Ice Breaker, Atomic and media partner Outside Magazine.  
 
For more information and downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com  
 
For media queries please contact;
The Honda Ski Tour
Director of PR & Communications
Keith Carlsen
801-349-4632
keith@mtsports.com